Radio commercials are often highly opinionated. If it’s well-produced, a radio commercial can be an efficient medium to raise brand awareness and reach your audience. On the other hand, a poorly produced radio commercial often fails to achieve the desired results.
Online Voices has through the years produced thousands of radio spots, and we often help our clients from the inception to the finished audio file. But we can also act as a sounding board, and help you actualize your radio idea or concept.
What does it take to create a good radio commercial?
Every radio spot is unique and should be treated as such. But as a good starting point, every spot should have a solid foundation:
Let the creative process take its time. Even though it’s possible to churn out a quick radio spot, more time allows for a more thoughtful product.
Less is more. Remove everything that’s superfluous, and you are left with a concise and impactful radio spot that can focus on your message. Focus more on how and what you would convey in the spot than trying to fit everything into a predetermined time slot.
Be bold! Dare to paint outside the lines. There is nothing duller than hearing the same uninspiring and generic ads on the radio. If you dare to be creative and break the mold, it will help the radio spot to stand off from your competitors.
Where do I go from here?
We would love to help you with your radio project. Contact us and let us know what you need to take your radio production to the next level.